Canadian rap superstar Drake has ignited conversations in both the music and crypto worlds with the release of his new song, "What Did I Miss?". The track was unexpectedly dropped during a July 4th YouTube stream titled "ICEMAN EPISODE ONE". Within the lyrics addressing betrayal in the aftermath of his high-profile 2024 feud with rapper Kendrick Lamar, Drake makes a direct reference to Bitcoin.
The specific lyric, "I look at this sh*t like a BTC / Could be down this week, then I'm up next week," uses the leading cryptocurrency's notorious price volatility as a metaphor for unreliable relationships and shifting loyalties. This metaphorical reference underscores how Bitcoin's characteristic price swings are penetrating popular consciousness as symbols for unpredictability in personal and broader contexts.
This mention has not gone unnoticed by the crypto community, generating a buzz among enthusiasts. The move is seen as a testament to the growing acceptance and recognition of digital currencies in various aspects of society. As one of the most influential figures in the music industry, Drake's mention of Bitcoin could potentially attract a broader audience to the world of cryptocurrencies, leading to increased adoption and investment.
Drake's reference is the latest in a long line of celebrities incorporating crypto into their work or promoting it. Musical artists like Snoop Dogg, Eminem, Katy Perry, and Kings of Leon have all engaged with the space, primarily through NFTs. However, celebrity endorsements have also drawn regulatory scrutiny. Kim Kardashian, Floyd Mayweather, and DJ Khaled have all faced fines from the U.S. Securities and Exchange Commission (SEC) for promoting crypto assets without disclosing they were paid to do so. SEC Chair Gary Gensler has warned the public, stating, "Celebrity endorsements don't mean that an investment product is right for you, or even frankly that it's legitimate."
For now, Drake's mention remains a cultural reference rather than a financial initiative, and no direct market impacts have been observed. However, it signals the continued integration of Bitcoin and cryptocurrency into the mainstream cultural fabric.