Strategy, a business intelligence firm–turned–Bitcoin treasury company, has reportedly increased its preferred stock offering to $2 billion, up from the previously planned $500 million, as it continues raising capital to fund additional Bitcoin purchases . The Series A Perpetual Stretch preferred shares were priced at $90 each at noon Eastern Time on Thursday and carry an initial dividend of 9%, Bloomberg reported, citing an anonymous source . This update comes just days after Bloomberg first revealed the preferred equity sale, which at the time was expected to be marketed between $90 and $95 per share . As Cointelegraph reported, the offering includes 5 million preferred shares .
The STRC issuance marks Strategy's fourth preferred share offering . These new shares will rank senior to Strategy's Strike and Stride preferreds and to its common stock, but remain junior to the previously issued Strife preferreds and outstanding convertible bonds . According to company filings, proceeds from the raise will be used for general corporate purposes, including the acquisition of more Bitcoin . Strategy currently holds 607,770 BTC valued at $72.4 billion, representing about 3% of all Bitcoin in circulation .
Strategy's common shares (MSTR) traded flat at $413 on Thursday morning, giving the company a market cap of approximately $115 billion . The stock has rallied 37% year-to-date and over 146% in the last 12 months, pushing the company's market cap to around $116 billion . MSTR has significantly outperformed both the S&P 500 Index and its information technology sector, each of which has gained roughly 17% over the past year . It's no surprise that Strategy's share price has moved in tandem with Bitcoin, which has set multiple record highs since 2024 . The rally has been fueled by surging institutional interest through spot exchange-traded funds (ETFs), growing regulatory approval and rising corporate treasury demand .
Strategy remains the largest corporate holder of Bitcoin by a wide margin, with its success prompting other companies to adopt BTC as part of their treasury strategy .
While the price of Bitcoin has shown an upward trend, Bitcoin is trading in the upper range, with the upper band at $124,041 and the middle band near $115,955, a strong area of support . The relative strength index sits just under 60, suggesting neutral momentum . However, shorter-term moving averages are flashing sell, with the 10-day EMA and SMA both above the current price .
The longer-term indicators are still bullish . The continuous upward trend is supported by the positive stacking of the 50-, 100-, and 200-day moving averages . The MACD and Momentum indicators are short-term bearish, suggesting possible drops but no reversal .