Strategy, previously MicroStrategy, made another Bitcoin purchase between July 23 and 30, extending the company's weekly BTC purchase streak, which began in April, to a record 12 weeks .
In a press release, the company announced that it acquired 4,980 BTC for $531.9 million at an average price of $106,801 per Bitcoin . It has also achieved a BTC yield of 19.7% year-to-date (YTD) . The firm now holds 597,325 BTC, which it acquired for $42.40 billion at an average price of $70,982 per BTC .
Strategy, the world's largest public holder of Bitcoin, continued beefing up its BTC holdings last week amid rebounding investor sentiment and rising prices . Strategy acquired 4,980 Bitcoin for $531.1 million during the week ending Sunday, the company announced in a US Securities and Exchange Commission filing on June 30 . The cost Strategy's latest Bitcoin purchases averaged $106,801 per coin, with Bitcoin surging from around $101,000 last Monday to above $108,000 by the end of the week, according to CoinGecko data .
The new acquisition has increased Strategy's Bitcoin holdings to 597,325 BTC, purchased for about $42.4 billion at an average price of $70,982 per coin . With the latest purchases, Strategy's Bitcoin year-to-date (YTD) gain amounted to 85,871 BTC, or $9.5 billion, compared to a 140,538 BTC gain for the entire 2024, or $13 billion, according to Strategy's data .
Bitcoin's climb above $107,000 signals more than just a sigh of relief—it suggests a return of momentum and investor conviction, even amid a backdrop of uncertainty . The upswing in Bitcoin above $107,000 reflects a strong resurgence in investor risk appetite across both crypto and traditional markets .